Performance test multiple versions of your mail

A/B split testing allows you to test two different versions of your mail to a cross section of your list, working out which one performs best and then using that version for the remainder of the recipients.

A number of seemingly unimportant factors can dramatically affect the response rate of your campaign.  By giving you the ability to easily split test your mail, you can see what time and day works best for your delivery, the most effective subject line, and generally which one gets the best responses for your business.

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